Case Study: Touchy Feely
You may never think of visiting a British town called Cramlington. But if you did, you’d learn some important lessons in sales lead generation from the Paving and Patio Centre. It’s a landscaping...
View ArticleSoccer Mom Marketing and Beyond
Blogger Eric Goudie, a sales lead generation expert, believes that if you keep your eyes open, you can find sales leads just about everywhere. Here are some tactics he recommended in a recent post: In...
View ArticleHow to Generate More Sales from Your Website
Are you sure that your company website is working as hard as it can to keep you armed with viable new leads? Let’s look at some strategies that smart companies are using to generate more leads from...
View ArticleHands-On Strategies for Getting Interested Customers to Buy
In a recent post on the Kitchen & Bath Design News blog, Bryan Reiss offers some smart strategies for overcoming customer resistance and closing sales. Reiss, a 15-year veteran in the kitchen and...
View ArticleHow to Use Cold Calling to Produce a Steady Stream of New Sales Leads
Many small companies dislike cold calling. They find it discouraging to make 100 calls that result in only two or three strong sales leads. But according to a post by Alex Kuang on the SalesPractice...
View ArticleThe Lazy Days of Summer Offer Time for Quality Sales Preparation
As someone who has developed many sales programs, hired and trained sales teams — and developed the marketing tools that support them — I know, and you know, that summer is often a slow selling season....
View ArticleThink Small: How to Find Sales Leads in Your Community
The owner of a construction company recently told me how much difficulty he was having generating sales leads for his company. When I asked him how he was looking for those leads, he explained that he...
View ArticleFour Ways to Move Facebook Fans into Your Sales Funnel
If people are liking and following you on Facebook, how can you turn them into living, breathing sales leads? It seems like crossing a great divide. But it can be done if you apply these strategies:...
View ArticleThe Great eBook Giveaway – Are You In?
If you would like to build your opt-in email list, win new customers, and generate new sales leads, I would urge you to start giving away white papers or eBooks on your website. The strategy is simple....
View ArticleGet in the Game of Social Selling
“The Social Sales Revolution: 7 Steps to Get Ahead,” a free new white paper* from SalesForce.com, offers some excellent pointers on how to use social media to identify prospects and sell more. In a...
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